SEO consultant

{ why to hire me } If you are looking for an experienced freelance SEO consultant in Edinburgh that provides proven results – you’re on the correct site. I offer cost-effective SEO services tailored individually to your business and your marketing needs.

Nowadays to be successful in any business there are certain marketing and advertising techniques that you need to have just right in order to get the most out of your business online. One of them is to have a professional-looking website that can be easily accessed and found online by potential customers. Secondly, your website must have a high ranking in Google and other popular search engines otherwise those potential customers won’t find you!

Edinburgh SEO services

There are two main stages of Search Engine Optimisation: on-site SEO and off-site SEO. Both stages are equally important in a long term, powerful SEO strategy.

As a freelance SEO consultant, before I take any SEO project on board, I always start by performing a full SEO audit. SEO audit provides valuable knowledge about your website, competition and keywords. SEO audit also helps to find ways to improve the ranking and provides an indication on how quickly higher positions in Google can be achieved.

On-site SEO

On-site SEO

On-site SEO is a first step in reaching high position in Google. On-site SEO it’s a process of finding the best keywords and improving the content and the structure of websites for better Google visibility.

Off-site SEO

Off-site SEO

Off-site SEO deals with all SEO-based marketing activities outside of the optimised website. Off-site SEO is focused on link building and social signals via Facebook and other social media.

PPC Edinburgh

Pay Per Click

PPC such as Google Adwords is a form of paid online marketing that is used to increase the number of people visiting the websites. PPC can deliver good results in a short period of time.

Why to hire freelance SEO consultant

As a web designer and freelance SEO consultant in Edinburgh I can design every aspect of your website so you can be certain that you’re getting the best possible results in terms of design and SEO. Each website goes through a detailed web design and development process. Poorly designed websites usually do not rank higher than the 4th or 5th page in Google, or in the worst case scenario, are never to be found by customers. That’s why it’s so important to think about SEO, design and website copy at an early stage of the web design process.

In the past, effective SEO and well-designed websites didn’t always go hand-in-hand. It was easy enough for businesses to create poor-looking websites with keyword rich content and a high number of backlinks to appear on the first page on Google search results. For a number of years, Google has been urging web designers to create user-oriented and user-friendly websites, but there was never a ‘reward’ for well-designed websites.

Recently, Google changed how their search engine works and how results would be generated and shown on the Google search result page. Nowadays, user experience is one of the most important factors in Search Engine Optimisation. Google can now detect whether your website gets enough attention from visitors and how genuine and ‘organic’ your website content is. A number of user-orientated factors are taken into consideration when calculating the search result position, such as average visit time on your website or a bounce rate (percentage of visitors who enter the site and leave the site rather than continue viewing).

Request SEO advice

If your website is underperforming on google please don’t hesitate to get in touch for a free advice regarding Search Engine Optimisation or Google Adwords.

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